Detailed Reviews: Top WooCommerce Checkout Plugins

Krepling Pay, pre-built white-labeled checkout

Krepling Pay takes a fundamentally different approach than traditional WooCommerce checkout plugins. Rather than requiring merchants to build and optimize their checkout from scratch, Krepling delivers a fully pre-built, conversion-tested checkout experience that integrates with any WooCommerce store in under 24 hours. The solution was engineered specifically to solve the guest checkout crisis, where 70% of customers prefer to enter their own information rather than create accounts. Krepling’s 6-field checkout process (compared to the typical 12-15 fields) delivers a 44% improvement in checkout speed and a 31% increase in conversion rates, according to their merchant data from 25 pilot stores.

What distinguishes Krepling from field editors and funnel builders is its white-glove implementation model combined with flat-fee pricing. Merchants don’t need dedicated developers or page-builder expertise, Krepling’s team handles the technical integration while maintaining complete white-label customization to match each brand’s look and feel. The platform supports both streamlined guest checkout and express payment options without requiring account creation or redirects, filling a gap between processor-based checkouts (Stripe, PayPal) and developer-intensive custom solutions. For DTC brands doing $500K-$50MM annually who need checkout optimization without the maintenance burden, Krepling offers a turnkey alternative to both basic field editors and complex funnel-building tools.

Location: San Francisco, CA
Year Founded: 2019-2020
Price Range: Flat transaction fee, no monthly SaaS cost
Average Review Score: New to market (launched 2024)
Services Offered: Pre-built checkout, white-glove implementation, guest + express optimization, flat-fee processing, white-label customization

Summary of Online Reviews

Early merchant feedback highlights “implementation speed”, “significant reduction in processing costs”, and “noticeable conversion improvements” within the first month of deployment. Some merchants note the solution is still building brand recognition compared to established players like Stripe and PayPal.

FunnelKit Funnel Builder, for complete checkout and funnel optimization

FunnelKit Funnel Builder (formerly WooFunnels) positions itself as the most comprehensive checkout and sales funnel solution for WooCommerce, extending far beyond simple field editing. With over 30,000 active installations and a 5.0 rating across 924 reviews, it’s become the go-to choice for merchants who want to control every aspect of their checkout experience while building complete sales funnels.[3][4] The plugin integrates with popular page builders including Elementor, Bricks, Oxygen, and Divi, allowing merchants to design conversion-optimized checkout pages using visual drag-and-drop interfaces rather than code.[4]

The real power of FunnelKit lies in its revenue-maximization features: one-click upsells that don’t require customers to re-enter payment information, order bumps that increase average order value by 15-25%, and native A/B testing to identify the highest-converting checkout variations.[3][4] The platform includes pre-built checkout templates optimized for mobile and desktop, mini-cart modification tools, and 12+ optimization features including Google Address Autocomplete, express checkout buttons (Apple Pay, Google Pay), and auto-applied coupons.[4] For stores that want to build complete sales funnels with landing pages, order bumps, upsells, and downsells all tracked through detailed analytics, FunnelKit delivers an enterprise-grade solution. However, merchants should note that full functionality requires comfort with page builders and investment in the premium version—the free version offers limited capabilities.[5]

Location: Remote (global team)
Year Founded: 2017
Price Range: $99.50-$399.50 annually
Average Review Score: 5.0/5.0
Services Offered: Checkout customization, one-click upsells, order bumps, A/B testing, cart abandonment recovery, funnel analytics, mini-cart editor

Summary of Online Reviews

Users consistently praise “dramatic revenue increases” (up to 20% reported), “excellent support team”, and “comprehensive feature set that replaces multiple plugins”. Some users note the premium features come at a higher price point and require learning curve with page builders.

CartFlows, for sales funnel-focused checkout optimization

CartFlows has established itself as a leading WordPress sales funnel builder with a particular strength in checkout customization, serving over 69,000 merchants with a focus on creating complete customer journeys from landing page to post-purchase upsells.[6] The plugin’s standout feature is its Canvas Builder—a visual, drag-and-drop interface that lets merchants map out entire funnels including checkout pages, thank-you pages, upsells, and downsells without writing code. CartFlows provides pre-built, high-converting funnel templates that can be imported and customized in minutes, making it accessible even for non-technical store owners.[6]

The checkout optimization tools include one-click upsells that process after the initial purchase without requiring customers to re-enter payment details, order bumps displayed directly on the checkout page, and dynamic offers that change based on cart contents or customer behavior.[6] CartFlows also includes native A/B split testing to compare different checkout designs and offer strategies, plus detailed conversion analytics tracking each step of the funnel. The cart abandonment recovery add-on (free with Pro) automatically detects abandoned carts and sends timed follow-up emails with unique cart recovery links. While CartFlows excels at building complete sales funnels, merchants primarily seeking checkout field customization without full funnel features may find more targeted solutions elsewhere. The plugin integrates seamlessly with Elementor and other page builders, and works alongside payment gateways like Stripe, PayPal, and Square.[7]

Location: Remote (USA-based team)
Year Founded: 2018
Price Range: $189-$499 annually
Average Review Score: 4.8/5.0
Services Offered: Funnel builder, checkout templates, one-click upsells, order bumps, A/B testing, cart abandonment recovery, analytics dashboard

Summary of Online Reviews

Merchants highlight “intuitive visual builder”, “impressive upsell conversion rates”, and “excellent template library” that reduces time to launch. Some note that “full feature access requires premium tier” and the plugin works best when building complete funnels rather than just optimizing checkout.

Checkout Field Editor for WooCommerce (ThemeHigh), for comprehensive field management

ThemeHigh’s Checkout Field Editor has become one of the most popular WooCommerce checkout customization tools with over 500,000 active installations, earning a 4.9/5 rating from more than 1,000 reviews.[8][9] The plugin’s primary strength is its extensive field customization capability—supporting 20+ field types for the Classic checkout editor including text, email, select, checkbox, radio, URL, date/time, file upload, and more.[8][9] For merchants using WooCommerce’s newer Block-based checkout, it supports 4 essential field types (text, select, radio, checkbox). What sets this plugin apart from basic field editors is its confirm field validation feature, which ensures critical fields like “Password” and “Confirm Password” match before checkout completion.[8]

The field visibility rules add significant flexibility: merchants can show or hide fields based on user roles, specific products in the cart, selected shipping methods, or chosen payment gateways.[9] This conditional logic helps create tailored checkout experiences for different customer segments—for example, collecting business tax IDs only for B2B customers or displaying expedited shipping fields only for high-value orders. Fields can also appear across multiple locations including order summaries, admin emails, order edit pages, and customer account areas.[9] The plugin works seamlessly with multi-step checkout plugins for merchants who want to break long forms into manageable steps. However, ThemeHigh’s Checkout Field Editor focuses purely on field management—it doesn’t modify mini-cart contents, include checkout optimization features like express payments, or offer upsell/cross-sell functionality, which requires separate plugins or premium add-ons.[10]

Location: India (remote team)
Year Founded: 2016
Price Range: Free version available; $49-$149 annually for pro
Average Review Score: 4.9/5.0
Services Offered: Custom checkout fields (20+ types), field validation, conditional visibility rules, user role-based fields, multi-location field display

Summary of Online Reviews

Users appreciate the “extensive field type options”, “reliable conditional logic”, and “responsive support team” that helps with complex configurations. The main critique is that “checkout optimization features require additional paid plugins” beyond basic field management.

PeachPay, for cross-site one-click checkout

PeachPay introduces a unique value proposition in the WooCommerce checkout space: a one-click checkout experience that remembers customers across any website using PeachPay.[11][12] Unlike traditional checkout plugins that optimize a single store’s checkout flow, PeachPay creates a persistent customer profile—when a shopper completes their first PeachPay transaction on any participating merchant site, their information is securely stored. On subsequent visits to any store using PeachPay, customers can complete purchases with a single click, dramatically reducing friction for repeat online shoppers.[11] This cross-merchant memory system positions PeachPay as a network effect play, becoming more valuable as more stores adopt the platform.

The implementation is straightforward: PeachPay adds a distinctive checkout button on product pages, cart pages, and standard checkout, allowing customers to bypass traditional multi-step flows entirely.[12] The plugin integrates with major payment processors including Stripe, PayPal, Apple Pay, Google Pay, and Buy Now Pay Later options like Klarna.[12] PeachPay’s pricing model differs from most checkout plugins—rather than subscription fees, it charges a flat transaction fee, similar to payment processors. For merchants, this means predictable costs that scale with sales rather than fixed monthly overhead. However, the one-click functionality works best for returning customers or shoppers who’ve used PeachPay elsewhere; first-time customers must still complete a full checkout to establish their PeachPay profile.[11] The plugin also offers limited control over checkout field customization compared to dedicated field editors, as the focus is on speed rather than data collection.

Location: USA
Year Founded: 2021
Price Range: Flat transaction fee; $99+ annually for advanced features
Average Review Score: 4.3/5.0
Services Offered: One-click checkout, cross-site customer memory, express checkout button, payment gateway integration (Stripe, PayPal, BNPL), currency switcher, product recommendations

Summary of Online Reviews

Merchants value the “reduced friction for returning customers” and “transaction-based pricing model” that avoids upfront subscription costs. Some note that “full value requires customer adoption” and “limited field customization” compared to traditional checkout editors.

Checkout Manager for WooCommerce, for simple field editing

Checkout Manager for WooCommerce (by QuadLayers) is a straightforward, no-frills solution for merchants who need basic checkout field customization without the complexity of comprehensive funnel builders or advanced conditional logic. With over 100,000 active installations and a 4.5/5 rating, it has earned its place as a reliable tool for editing, rearranging, and managing WooCommerce’s default checkout fields.[13] The plugin’s strength is its simplicity—merchants can quickly add custom fields (text, password, radio, checkbox, select, multi-select, file uploader) to billing, shipping, or additional information sections without touching code.[13]

The drag-and-drop interface makes field reordering intuitive, and the conditional field functionality allows specific fields to appear based on parent field values, useful for showing additional questions only when relevant.[13] For example, a “Company Name” field might trigger a “Tax ID” field to appear only for business customers. While Checkout Manager doesn’t offer the extensive field types of ThemeHigh’s solution or the revenue-optimization features of FunnelKit, its focused approach appeals to store owners who simply need to collect additional customer information at checkout without overwhelming complexity. The free version covers basic field editing needs, while the premium version ($49 annually) unlocks conditional fields, additional field types, and priority support.[13] However, merchants seeking to redesign checkout layouts, optimize conversion rates, or add upsells will need to supplement this plugin with additional tools.[14]

Location: Spain
Year Founded: 2014
Price Range: Free version available; $49 annually for pro
Average Review Score: 4.5/5.0
Services Offered: Add/edit/remove checkout fields, drag-and-drop reordering, conditional field display, custom field types (8+), field validation

Summary of Online Reviews

Users appreciate the “straightforward interface”, “reliable performance”, and “affordable pricing” for basic checkout customization needs. The limitation is “no design templates or conversion optimization features”—it’s purely a field management tool.

YITH WooCommerce Checkout Manager, for advanced conditional field logic

YITH WooCommerce Checkout Manager, from the prolific Italian plugin developer YITH, distinguishes itself through sophisticated conditional field logic and layout customization capabilities. With 12,000+ active installations and a 4.5/5 rating, it serves merchants who need granular control over when and how checkout fields appear based on complex business rules.[15] The plugin allows fields to be shown or hidden based on products in cart, product categories, cart subtotal, current day/time, customer referrer source, and combinations of these conditions, enabling highly personalized checkout experiences for different customer segments or promotional campaigns.[15]

Beyond conditional logic, YITH provides extensive graphical customization: merchants can adjust field appearance, add helpful tooltips, modify labels, and choose between one-column or two-column layouts for billing, shipping, and additional notes sections.[15] The field types include standard inputs plus more specialized options like color pickers, datepickers, and multi-select dropdowns.[15] YITH’s ecosystem integration is another advantage—the plugin works seamlessly with other YITH extensions including WooCommerce Mailchimp, Multi Vendor, and PDF Invoices, making it a natural choice for stores already using YITH products.[16] However, YITH Checkout Manager has no free version (starting at €69.99 annually), and advanced features like multi-step checkout layouts, mini-cart modifications, and express payment optimizations require additional paid add-ons.[15] For merchants comfortable with premium-only pricing and seeking sophisticated conditional logic, YITH delivers robust functionality, but stores looking for all-in-one checkout solutions may find the add-on costs accumulate quickly.

Location: Italy
Year Founded: 2013
Price Range: €69.99-€149.99 annually (no free version)
Average Review Score: 4.5/5.0
Services Offered: Advanced conditional fields, custom field types, graphical field customization, layout control (1-2 columns), tooltip additions, WPML compatibility

Summary of Online Reviews

Merchants praise the “powerful conditional logic”, “flexible layout options”, and “integration with other YITH plugins” for creating cohesive store ecosystems. The downside is “no free version to test” and “premium features require additional paid add-ons” that increase total cost.

WooCommerce One Page Checkout, for official simplified checkout

WooCommerce One Page Checkout, developed by WooCommerce itself (now Automattic), represents the official solution for merchants who want to streamline the default multi-page checkout into a single, unified page.[17] This official plugin allows customers to select products and complete checkout on the same page, removing the friction of navigating between cart and checkout screens. The implementation is straightforward—merchants can insert a shortcode on any page to create a custom checkout experience, or use the built-in templates designed for quick deployment.[17] Because it’s maintained by the WooCommerce team, compatibility with core WooCommerce updates is guaranteed, reducing the risk of breaking changes that sometimes affect third-party plugins.

The plugin’s strength is its simplicity and official backing rather than extensive customization features. It delivers exactly what the name promises: a one-page checkout that displays product selection and payment form together, which can reduce cart abandonment by eliminating extra steps.[17] However, merchants should understand this plugin’s limitations—it doesn’t include advanced field editing, conditional logic, upsell/cross-sell functionality, or checkout design templates beyond the basics.[17] For stores selling a small number of products or creating dedicated landing pages for specific offers (e.g., workshop registrations, course enrollments, product bundles), One Page Checkout provides a clean, officially-supported solution. The $79 annual price point is competitive, though it offers fewer features than comparably-priced third-party alternatives.[17] Best suited for merchants who prioritize WooCommerce native integration and don’t need extensive checkout customization.

Location: USA (Automattic)
Year Founded: 2014
Price Range: $79 annually
Average Review Score: 4.1/5.0
Services Offered: One-page product selection + checkout, shortcode integration, basic templates, official WooCommerce support

Summary of Online Reviews

Users value the “official WooCommerce development” ensuring compatibility and “simple implementation” for straightforward use cases. The limitation is “minimal customization options” compared to feature-rich third-party alternatives at similar price points.