Every online store faces the same frustrating reality: shoppers load up their carts, get to checkout, and then… disappear. Just gone. No purchase, no explanation, just another abandoned cart floating in the void. If you run an online business, you already know how painful checkout abandonment is. You spend time and money getting customers to your site, convincing them your products are worth it, only to watch them walk away at the last second.
The big question: Why does this keep happening?
Most businesses assume it’s because they don’t have a one-click checkout. The logic makes sense—the faster the checkout, the more likely people are to finish. But the numbers tell a different story. Checkout abandonment rates have remained stuck at nearly 70%, even as more businesses introduce speedier payment solutions. Clearly, there’s more at play.
The truth is, shoppers leave for all kinds of reasons, and speed is just one part of the equation. The real culprits are hidden frictions—those small but frustrating obstacles that make customers hesitate, second-guess, or outright give up. Let’s break them down and see how you can create a checkout experience that actually converts.
Nothing kills a purchase faster than hidden fees. Customers get to the final step, and suddenly, their total jumps by 20% because of shipping, taxes, or some random “processing fee.”
Instead, you should be upfront. Show all costs before checkout starts and use a real-time shipping calculator. If people know what they’re paying from the start, they’re far less likely to back out at the last second.
Imagine you’re at a store, about to buy something, and the cashier says, “Before I ring this up, could you create an account, verify your email, and come up with a password you’ll never remember?” You’d think it’s ridiculous and laugh in their face. And, when you realize they’re being serious, probably leave.
Offering a guest checkout is an easy way around this—no one likes being forced to sign up just to buy something. A frictionless payment experience means letting people check out without jumping through hoops.
It’s understandable why your marketing department wants those all-important sign-ups, but you care about sales, and the way to make more money is to make it as easy as possible for people to spend it.
Have you ever had to type your address twice in a checkout form? Or re-entered your credit card details because you made a typo? It’s like the checkout is testing you. If you fail, you don’t get to buy the thing you wanted.
To avoid your customers experiencing this, you need to keep the admin part short and sweet. Here are some ways to do this:
Rather than flicking through five different tabs on information, only to realize they got their billing address wrong, you need an online payment gateway that supports all major wallet payment methods.
Some checkout pages look shady. If your online payment gateway appears outdated, unprofessional, or asks for too much information, customers get nervous. No one wants to risk their credit card details on a site that looks like it was built in 2005.
You need to make security obvious. Display trust badges. Use PCI-compliant payment processing. If customers feel safe, they’re more likely to hit “Buy.”
If people have never used your website before, or are unfamiliar with your brand, they need reassurance that you’re protecting their financial information. You need to show them you’re using a system that is PCI-DSS compliant, uses tokenization to protect card data, and integrates with two-factor authentication systems for added security.
Built by analyzing 12 years of checkout data across 37,200 transactions—and identifying exactly where customers drop off and why—Krepling Pay is the most well-rounded and researched eCommerce payment gateway.
Through this data-driven approach, Krepling Pay identifies where customers typically abandon their carts and fixes those pain points with a seamless, secure, and intuitive checkout experience unlike any other.
Many checkouts force customers into a one-size-fits-all experience, but payment preferences vary. Some prefer entering card details manually, while others expect a quick biometric authentication with their phone. If a store doesn’t support their preferred method, they’re gone.
Krepling Pay integrates wallet checkout (Apple Pay, Google Pay, and Krepling Pay Wallet) to allow customers to authenticate and complete purchases instantly, without filling in payment details manually.
More importantly, it adapts. Rather than pushing a default option, Krepling Pay automatically detects the best payment method based on the user’s device, previous purchases, and behavior, so that every customer gets the path of least resistance to checkout.
Forcing customers to create an account before they can buy is a conversion killer. In fact, 26% of carts get abandoned because people don’t want to register.
Krepling Pay eliminates this issue with guest checkout as the default option. Customers don’t even need to think about signing up—the system auto-generates a temporary backend account, making future purchases just as easy while ensuring the customer never feels forced into anything.
For repeat customers, checkout is even faster. Krepling Pay recognizes them and automatically retrieves saved details, so they don’t have to re-enter anything, creating a smooth and seamless experience.
A huge 48% of cart abandonments happen because extra fees appear at the last minute. We tackle this by displaying a clear cost breakdown upfront. Taxes, shipping, and any fees are shown before checkout even begins, preventing last-minute sticker shock.
Additionally, real-time shipping calculators mean customers never get unexpected shipping charges, making them more likely to complete their purchase with confidence.
There is nothing more frustrating than a slow website. Watching that dreaded wheel spin on a blank screen while nothing loads. Did my payment go through? Have I bought it? Do I need to start all over again? Will I get charged twice?
Krepling Pay has been intelligently designed to cut down checkout time by 42% without introducing security risks using a few innovative features:
Unlike a classic generic online payment gateway that relies on outdated checkout flows, Krepling Pay has been optimized through tens of thousands of real transactions. The results speak for themselves:
The impact is clear: when customers trust the checkout process and don’t encounter unnecessary friction, they follow through with their purchases.
To create a truly frictionless checkout, you need to remove every possible reason for customers to leave. If you don’t, you’ll never solve the issue of cart abandonment.
Krepling Pay helps businesses reduce friction at every stage, from eliminating surprise costs to enabling one-click checkout and secure wallet checkout options. With similar or better rates than other major online payment gateways, Krepling Pay gives you the best bang for your buck.
Because at the end of the day, a good eCommerce payment gateway should make sure users never feel the urge to walk away. Sign up to Krepling today and start making more money.
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