Discover how fast one-click checkout increases conversions by 31% on average. Verified data from 15 DTC brands shows 44% faster checkout = 40-50% less abandonment. Calculate your revenue recovery potential with our framework.
Discover how fast one-click checkout increases conversions by 31% on average. Verified data from 15 DTC brands shows 44% faster checkout = 40-50% less abandonment. Calculate your revenue recovery potential with our framework.
Every second at checkout costs money. Not theoretical money—actual revenue walking out the door while your cart abandonment rate sits at 70%¹.
Here’s the reality: Your checkout isn’t just slow. It’s a revenue leak disguised as a form.
Look, we know you’ve heard the “optimize your checkout” sermon before. Everyone from your agency to that one LinkedIn thought leader has told you to “reduce friction.”
Here’s why this time is different: data from 15 real DTC brands who tested a radically simpler approach for 60-90 days³.
The average cart abandonment rate is 70.22%¹. That’s not a UX problem, that’s a revenue crisis. Every extra field, every additional page load, every “create an account” gate creates friction. Friction creates abandonment. Abandonment creates lost revenue. Identify the hidden checkout frictions driving customers away.
What’s inside:
Ready to see how Krepling compares? Read our detailed analysis of specialized checkout solutions.
| Feature | Krepling Pay | Platform-Specific | Enterprise | Traditional Gateways |
| Speed | 44% faster³ | Fast (ecosystem) | Varies | Depends on build |
| Conversion | 31% lift³ | Variable | Variable | Depends on build |
| Platforms | Any⁷ | Single only | Multiple | Any |
| Setup | 15 min⁷ | < 1 min | 2-4 hrs | 3-6 hrs |
| Pricing | 2.1-2.7% + 30¢⁷ | Included/tiered | Quote | 2.9% + 30¢ + dev |
| Dev Required | No⁷ | No | Minimal | Yes |
See our complete comparison of the top payment solutions of 2026.
Why Krepling exists: The checkout space is dominated by juggernauts (Stripe, PayPal, Shop Pay) that prioritize their ecosystems over your conversions. We built Krepling because being platform-agnostic, white-labeled, and optimized for BOTH express and guest checkout shouldn’t require custom dev or enterprise contracts.
Krepling differentiation:
Traditional multi-step checkouts force customers through 3-4 separate page loads. Each transition is an exit point.
Single-page architecture eliminates those exit points: One page load. One decision. One path to completion.
Research shows frictionless UX design can raise conversion rates up to **400%**², with the average large ecommerce site gaining 35.26% increase through better checkout design². Krepling’s beta merchants averaged 31% conversion lift³—not from magic, from removing unnecessary steps. Learn how to create a frictionless checkout experience.
Let’s get specific. Here’s what 70% abandonment actually costs:
Health & Beauty Brand Example:
Apply 31% conversion improvement³:
Same traffic. Same products. Same ads. Only difference: checkout speed.
Full transparency: These numbers come from 15 merchants who tested Krepling for 60-90 days³. No cherry-picking. Just averages.
76.42% of ecommerce traffic is mobile⁴. Read that again. Three out of four potential customers are on a phone.
Mobile users face exponentially more friction: smaller screens, touch keyboards, variable connection speeds, distraction-rich environments. They have zero patience for multi-step checkouts that take 2-3 minutes.
Mobile checkout optimization shows larger conversion gains than desktop⁵ when friction is reduced.
Krepling’s single-page architecture plus mobile-specific optimizations mean mobile users convert at rates comparable to desktop. Beta data showed larger conversion gains on mobile⁵ because that’s where the friction gap was widest.
44% speed improvement³ isn’t marketing fluff. It comes from four architectural decisions:
Beta merchants saw completion times drop 40-50% with conversion rates jumping 31% average³. Learn what’s behind the pay button.
Traditional checkouts require 3-4 separate page loads. Each load costs 1.5-3 seconds on good connections, 5+ seconds on slower mobile networks.
Do the math: 6-20 seconds in load times alone before a customer can even start typing.
Krepling’s solution: Single-page load with all checkout elements present.
Benefit:
Industry average: 14.88 form fields⁶ Krepling standard: 6 essential fields⁷
| Traditional Checkout (14.88 avg) | Krepling Checkout (6 fields) |
| First name, Last name, Email | Full Name |
| Phone, Street, Apt/Suite | Phone |
| City, State, ZIP, Country | |
| Username, Password, Confirm password | Shipping (autocomplete) |
| Billing address (+5 fields if different) | Card Number |
| Newsletter checkbox | Cardholder Name |
Why this matters:
Compare guest checkout vs. account strategies.
Traditional payment gateways give you an API. You build the checkout form. That means 3-6 weeks developer time, plus ongoing maintenance, plus constant A/B testing to figure out what works.
Krepling’s approach: Pre-built, pre-optimized, fully tested by thousands of transactions.
Implementation:
Total time: ~15 minutes⁷.
No custom dev. No maintenance. No guessing. Improvements benefit all merchants automatically.
Platform-specific solutions (Shop Pay, Shopify Payments) lock you into their ecosystem. Migrate platforms? Start from scratch.
Krepling works identically across any platform⁷: Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, custom platforms, headless commerce.
White-label capability: Runs directly in your branded checkout, no redirects⁷. Your customers never know they left your site.
Let’s talk numbers. Every performance claim here represents averages from actual beta merchant testing³: 60-90 days, multiple industries (fashion, health & beauty, food & bev), real traffic.
Core claim: Krepling is 44% faster than traditional multi-step checkouts³.
In practice:
Business outcome:
76.42% of traffic is mobile⁴. If your checkout isn’t mobile-first, you’re optimizing for 24% of your audience.
Krepling’s mobile-first approach:
Beta data: larger gains on mobile than desktop⁵ because that’s where traditional checkouts fail hardest.
Compatible platforms: Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, custom platforms, headless commerce.
Integration methods: RESTful API, JavaScript SDK, webhooks, pre-built plugins⁷.
White-label: Runs directly in your checkout flow, no redirects⁷. Your branding maintained throughout.
PCI DSS Level 1 Compliant¹¹. SOC 2 Type II Certified¹².
Card data tokenized client-side—never touches your servers. Learn why tokenization is making card numbers obsolete. Your PCI burden dramatically reduced.
Fraud detection: Machine learning, velocity checks, geolocation verification—all server-side and invisible. No CAPTCHAs. No extra customer steps.
Result: Secure checkout that’s still 44% faster³.
Processing backed by: Google, Wells Fargo, American Express. Not a startup playing with your revenue—an infrastructure built on industry partnerships.
Flat-fee: 2.1-2.7% + $0.30 per transaction⁷ (volume-based). No hidden costs. No setup fees. No monthly minimums.
| Monthly Volume | Fee |
| $0 – $200K | 2.7% + 30¢ |
| $200K – $500K | 2.5% + 30¢ |
| $500K – $1M | 2.3% + 30¢ |
| $1M+ | 2.1% + 30¢ |
44% speed improvement and 31% conversion lift equal averages from actual beta testing³, not aspirational case studies.
Methodology: 15+ merchants across industries, 60-90 days testing, comparison to previous checkout solutions (Stripe, PayPal, custom builds).
Results:
Variability: High-friction starting points (15+ fields, forced accounts, poor mobile) saw 40-45% lift. Better baselines saw 20-25% lift. Your results depend on your current checkout friction level.
Use 31% beta merchant average³ for realistic projections.
Your numbers:
After Krepling (31% lift³):
Krepling fee (2.5% + 30¢): $608/month on additional revenue
Net gain: $20,317/month | $243,801/year
ROI: Implementation time 15 min⁷, setup cost $0, monthly net gain $20,317 equals infinite first-month ROI.
Industry average cart abandonment: 70.22%¹. For most DTC brands, that’s the single largest revenue leak in the entire funnel.
Krepling Pay addresses the root cause: checkout friction.
Verified advantages:
The question isn’t whether faster checkout improves conversions. The data proves it. The question is: How much longer will you watch 70% of your cart additions walk away?
Stop guessing where you’re losing revenue. Know exactly what’s broken and how to fix it.
What You’ll Get:
✓ Current friction score → Page count, fields, load times vs. standards
✓ Mobile vs. desktop gap → Why 76% of traffic converts differently
✓ Platform-specific roadmap → Custom recommendations for your stack
✓ Revenue recovery projection → Based on YOUR metrics using 31% beta average
✓ Implementation timeline → Exact path from 70% abandonment to below 50%
No sales pitch. Just data. Get real insights about your checkout performance whether you choose Krepling or not.
Request Your Free Checkout Speed Audit →
No credit card required | Results within 24 hours | 15-minute assessment
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Last updated: January 30, 2026
Discover how fast one-click checkout increases conversions by 31% on average. Verified data from 15 DTC brands shows 44% faster checkout = 40-50% less abandonment. Calculate your revenue recovery potential with our framework.
Learn how Krepling Pay can power your business—whether you’re enhancing your existing checkout or launching a fully embedded, end-to-end retail experience.
